Airbnb’s review process has remained largely unchanged since its inception. It’s quite simple really. You receive an e-mail telling you to review your host (or guest) right around the end of the stay. Both parties leave their review and the reviews are visible in their respective profiles.
The goal here is honesty!
Recently Airbnb tweaked its review process in an effort to be more honest. Their concern was that some reviewers may be holding back their opinions in fear of retribution from the host or guest that they criticized. This could be a valid concern, especially when we know how important that first review can be.
Now, I’ll admit that you are more likely to leave a positive review after you’ve received a positive review. Does reading a negative (or even neutral) review influence people to be more negative in their subsequent reviews? Airbnb seems to think so.
The new system will allow reviews to be revealed to host and guest simultaneously. But Airbnb didn’t stop there. In the always quickening pace of the mobile world they’ve shortened the review window from 30 to 14 days. This comes after the company revealed that 90 percent of reviews are completed within 2 weeks.
While I understand the logic here, I’m curious about the review window. Certainly some people travel on extended trips where they may not have time or be in front of a computer for 14 days after leaving their latest Airbnb rental. But these people are in the minority and Airbnb has decided the pace needs to quicken!
What do you think? Are these positive changes to the review process or just tinkering too much on Airbnb’s part?
Photo Credit: https://www.flickr.com/photos/arimoore/195456356/