Pictures say a thousand words, and crappy pictures say a thousand crappy words about your listing.
We’ve talked about how important it is to have a great description but we all know that people tend to get more information visually than through text. This is why the photos of your place are critical to having a well-trafficked Airbnb Listing.
Here are 7 easy tips for eye-catching Airbnb photos:
1. Request Professional Photography
If you weren’t aware, Airbnb offers professional photography and it’s…wait for it…completely free, gratis, complimentary, included, however you want to say it.
They will set you up with a photographer in your area who will come out to your place and take some sweet looking pictures that you may not have been capable of.
It’s important to note that since this is free there is a lot of interest in the service. So their photographers may be backed up for a while with some shots taking up to 3 weeks to process. But still, you should schedule this as soon as you signup for an Airbnb account!
2. Light, Light, and More Light!
The professionals may have lighting covered, but even the amateur photographer needs to consider it as well. On top of the pro shots it doesn’t hurt to add some of your own unique angles to supplement the gallery.
Humans are naturally drawn to natural light and people want to be able to see the place they’re looking to rent! Be sure to open up any blinds or shades and get any additional lighting sources fired up.
No one wants to stay in a pig stye. This may seem obvious, but make sure your place is spotlessly clean in all photos! And you can be sneaky if you need to. You don’t need to organize all of your old magazines or anything ridiculous, just make sure they’re out of the shot.
Keep things tucked away in drawers and closets. What’s inside the closets doesn’t need to be organized, just keep it hidden out of sight and you’ll be covered.
4. Find Your Angle
Not every apartment will look beautiful from every angle. Find what works best for your place. This should tie back to what you came up with in your description. If you say in your title that your place is “sunny” you better have some photographic evidence to back it up.
If you say that your place is “big”, “spacious, “roomy” or anything of that sort then be sure to avoid angles that make your place look cramped or tiny. Wide angle shots often work best. People don’t need to see every nook and cranny of your place. If you can’t figure out an angle to make it look good then just don’t include it at all!
5. Have a Personality
Sure, you want to cover the basics in your photos. You need to show the bed, bathroom, kitchen, and anything else that you think is a main selling point. But beyond that, feel free to throw in some shots that are more fun or show the personality of you and your place. Have a amazing stuffed animal collection? Is your hallway dominated by priceless art? Show it off!
Maybe people won’t stay at your place just because of the decor, the main photos are still your most important. But if they’re deciding between two similar spots but yours has a poster of one of their favorite bands, guess which place they’re going to choose?
6. Tell A Story
More often than not, people will go through your pictures one at a time using the gallery function. This means that they will likely view each photo in sequence. This gives you the perfect opportunity to tell the story in your own way.
You can start off with a shot of the outside or the photo that you think best represents your space. Then slowly take them through the space as if you were holding their hand and giving a tour in-person. Help them picture how one photo leads into another. This shot of the hallway followed by this shot of the bathroom. No pressure, but this is your chance to show off your place! Approach it the same way that you would if you were showing it off to a friend or family member in real life.
7. First Photo is Key!!!
When people are digging through thousands and thousands of listings on Airbnb, you need to make yours stand out from the crowd. The first photo needs to be your best, it needs to draw your potential renter into your listing to see everything else that you offer. Make sure that it gives off the most information and follows as many of the above tips as possible.
You can always re-order your photos and try a different one as your first. Do some testing and see if a different photo might drive more traffic. One that looks great to you may not result in the most inquiries. Try some different tactics and see what works for you!
Any other tips or tricks that you’ve used to help get your listing seen on Airbnb? Let me know in the comments below or join the conversation at twitter.com/darebnb